CRM Manager

We are seeking an experienced mobile app CRM manager with expertise in the strategy, design, development, and implementation of large-scale retention and application usage.

The ideal candidate is experienced in cloud-based tech, with a firm grasp of emerging technologies, platforms, and applications, and ability to customise them to help our business become more secure and efficient.


  • Work with the data, product and growth teams to understand the range of customer needs throughout the lifecycle and the overall objectives of VibePay as a business.
  • Promote product value and drive frequency of app usage.
  • Help design and build best in class customer journeys.
  • Automation to scale success with on boarding, multiple bank linking and frequent payment initiation experiences.
  • Test, learn and scale growth; Iterate and build the programme to progressively grow customer engagement - driving free app users down the funnel to become paying customers.
  • Deliver Customer Frequency targets, driving Incremental Transactions from messaging.
  • Accountable for delivery of the CRM Strategic Plan.


  • A collaborative approach, combined with initiative and proactivity.
  • Ability to manipulate and integrate large levels of data in order to derive insight and build effective retention and acquisition campaigns.
  • First-hand experience of the development and implementation of a successful mobile app CRM strategy with back-end system knowledge.
  • A ruthless ability to prioritise high-impact projects and execute them to completion.
  • Is data driven and can explain its complexities simply in order to drive actionable consumer insight.
  • Will understand the legal ramifications of collecting and storing data with a good knowledge of GDPR.
  • Excellent numeracy, with strong analytical capabilities.
  • A results-focused approach, with a proven record of generating revenue improvements.
  • A proven track record of building loyalty and retention programs.
  • Strong understanding of: Marketing Cloud Journey Builder and Salesforce Objects.
  • Some understanding of Firebase

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