We are seeking an experienced mobile app CRM manager with expertise in the strategy, design, development, and implementation of large-scale retention and application usage.
The ideal candidate is experienced in cloud-based tech, with a firm grasp of emerging technologies, platforms, and applications, and ability to customise them to help our business become more secure and efficient.
- Work with the data, product and growth teams to understand the range of customer needs throughout the lifecycle and the overall objectives of VibePay as a business.
- Promote product value and drive frequency of app usage.
- Help design and build best in class customer journeys.
- Automation to scale success with on boarding, multiple bank linking and frequent payment initiation experiences.
- Test, learn and scale growth; Iterate and build the programme to progressively grow customer engagement - driving free app users down the funnel to become paying customers.
- Deliver Customer Frequency targets, driving Incremental Transactions from messaging.
- Accountable for delivery of the CRM Strategic Plan.
- A collaborative approach, combined with initiative and proactivity.
- Ability to manipulate and integrate large levels of data in order to derive insight and build effective retention and acquisition campaigns.
- First-hand experience of the development and implementation of a successful mobile app CRM strategy with back-end system knowledge.
- A ruthless ability to prioritise high-impact projects and execute them to completion.
- Is data driven and can explain its complexities simply in order to drive actionable consumer insight.
- Will understand the legal ramifications of collecting and storing data with a good knowledge of GDPR.
- Excellent numeracy, with strong analytical capabilities.
- A results-focused approach, with a proven record of generating revenue improvements.
- A proven track record of building loyalty and retention programs.
- Strong understanding of: Marketing Cloud Journey Builder and Salesforce Objects.
- Some understanding of Firebase