We’re excited to share that VibePay’s user base has grown by 33% year-on-year when comparing H1 2024 to H1 2025. This milestone isn’t just a reflection of our own growth, it represents a broader industry shift. Consumers and brands alike are embracing Pay by Bank as Open Banking continues to move from niche innovation to mainstream adoption.
The way people pay is changing. With faster, more secure, and fee-free payments, Pay by Bank is quickly becoming the go-to alternative to traditional cards and wallets. At VibePay, we’ve seen first-hand how this shift is gaining momentum, with our growth aligning closely with wider trends across the Open Banking ecosystem.
“Our 2025 growth shows that Pay by Bank is no longer just an emerging trend – it’s becoming the norm,” said Chris Franklin, CMO of VibePay. “What excites us most is that this is only the beginning. As more consumers and brands see the benefits of Open Banking, VibePay is proving how payments can power not just transactions, but relationships.”
It’s not just individuals driving this movement, major brands are already tapping into the opportunity. Recently, we’ve partnered with Papa Johns and Slim Chickens on campaigns powered by VibePay. These collaborations show how forward-thinking businesses are recognising that payments are more than just a transaction, they’re a chance to build relationships, engage customers, and create loyalty.
VibePay is at the heart of this evolution. We’re not just enabling transactions; we’re enabling connections. By merging the worlds of fintech and martech, we’re creating a platform where payments, data, and engagement come together. This gives brands the ability to reach their audiences directly, while giving consumers the seamless payment experience they expect.
A 33% YoY growth in users is a strong signal: Pay by Bank is here to stay. And as more brands and consumers embrace it, VibePay will continue to be at the forefront, delivering value on both sides of the transaction and shaping the next era of payments.
