VibePay is pleased to announce that Vikram “Vikkstar” Barn, Sidemen member and YouTuber with 7.4 million subscribers, has joined the business as a shareholder and partner. This marks a major step in making account-to-account payments the go-to way for the creator economy, streamers and side-hustlers to pay and get paid.
The partnership between Vikkstar, one of the biggest content creators in the world, and VibePay, the pioneer in payments and Open Banking, sees a first-of-its-kind deal with the UK-based streamer becoming a part-owner of the business. It signals a new role that creators and influencers can play in the ownership structure of fintechs. As a leading light for the next generation of young entrepreneurs, Vikkstar will be influential in shaping VibePay’s product and building its brand as the business serves the booming creator economy and continues its mission to be Europe’s answer to WeChat and CashApp.
Luke Massie, CEO of VibePay, said: “Bringing Vik into the VibePay journey at this exciting moment is going to help us to drive success amongst creators just like him. As he has built a huge solo following across multiple platforms, and is part of one of the biggest online collectives there is in The Sidemen, we couldn’t ask for more in terms of insight across online communities and what the entrepreneurs of tomorrow need. We believe this strategy of offering influencers part-ownership will be the business model of the future to drive growth and increase brand awareness.”
Vikram “Vikkstar” Singh Barn said: “VibePay is a brand that I have long been a fan of as a creator and businessman. With our community still being burnt by the middleman when it comes to payments, VibePay solves a genuine problem and brings a new set of features that I believe will transform how we, as creators, engage with our audiences in the future. Having watched the likes of WeChat in Asia and CashApp in the US gain so much popularity, I see so much potential in VibePay becoming Europe's equivalent. I can’t wait to help shape the future of VibePay and be part of a business that is revolutionising the payments industry and taking on the out-dated, traditional players.”